Gamers in Europe who've already marked their calendars this February 22 should know all about the hype Midway Games and Epic Games have been building up to promote the European release of the critically acclaimed Unreal Tournament 3 on the PlayStation 3 (also available on the PC and Xbox 360).Midway has already shipped over 1.2 million units to satisfy the demand for Europe's first ever next-gen Unreal Tournament console game.
The game will have a promotional launch in Paris, in cooperation with Sony Computer Entertainment Europe as it will also be promoting God of War: Chains of Olympus for the PSP. The joint launch event promises to be a treat for European gamers as these new titles are sure to tickle the fancy any PlayStation owner's once they go live.
Martin Spiess, European Managing Director of Midway Games Ltd., had this to say about Unreal Tournament 3's big launch in Europe:The separated format releases have worked well, effectively giving each SKU its own space. Epic has delivered a game of impeccable quality and superb playability, and sales figures clearly show the timing was also spot on. It s impossible to overstate the strategic value we place on the Unreal franchise, which is why we re investing considerably in bespoke launches for each of the games formats.
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