Sony PS3 under pressure due to Xbox 360 price cut, according to analyst

Now that the European Xbox 360 price cut is no longer a rumor but a reality, how will it affect its rival, Sony's very own PlayStation 3? According to analysts, it'll most likely to put a pressure on the sleek black console when it comes to pricing.

And what a pressure it will be. With Microsoft's Xbox 360 most expensive SKU, Elite, being GBP 40 (US 80.26) less expensive than the PlayStation 3, Microsoft's next-gen console is looking all the more appealing to gamers indeed. Principal analyst David Mercer said:

Sony will be nervous that the PS3's recent sales surge may fizzle out now that the premium Xbox 360 undercuts the PS3 by GBP 40, and the cheapest Xbox model is almost half the price of a PS3 .

So what will be Sony's gameplan? According to Mercer, Sony will most likely be careful to focus on their daily sales, but will "hold out until later in the year before making its next price move." In any case, it looks like that the winner in the end will always be the end users, the gamers.