After numerous financial cutbacks across the company, Atari boss Patrick Leleu explained in an interview with French newspaper Les Echos about the new strategy they will be implementing to turn Infogrames' and Atari's fortunes around.In a nutshell, here's what he said:
Our current strategy consists of starting to spend on capital projects again, adopting a consistent publishing policy that takes into account new market trends, and restructuring the company, including by turning around our Atari Inc. subsidiary in the United States.
Leleu talked about resurrecting some of its traditional titles that made Infogrames and Atari such a big hit back then. Titles such as Alone in the Dark, Test Drive, and Dungeons and Dragons will become the major focus to get gamers back into the fold. He mentions that the new Alone in the Dark (PC, Xbox 360, PS2, PS3, Wii) title is already expected to hit shelves in Europe this May.
He explains that the current market trends that he mentioned refers to mass market of casual gamers who were introduced to gaming on the Nintendo DS and Wii. To reinforce this policy, Atari will be soon creating a portal to keep everyone posted with different games available online or for downloading.
The Infogrames CEO has posted a three to five year estimate in changing the company's image towards a new "family games" oriented one, while keeping with the original brand image for elite gamers.
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